Master the essentials of web analytics with our 5-Hour Google Analytics & Microsoft Clarity Mastery Course. In this focused and practical class, you'll learn how to track, interpret, and optimize user behavior on your website using two of the most powerful (and free!) tools in digital analytics.
Master the essentials of web analytics with our 5-Hour Google Analytics & Microsoft Clarity Mastery Course. In this focused and practical class, you'll learn how to track, interpret, and optimize user behavior on your website using two of the most powerful (and free!) tools in digital analytics. Ideal for marketers, business owners, SEO specialists, and product managers looking to make smarter, data-driven decisions
By completing this course, you will:
Empower Your Career with Industry-Relevant Skills, Expert Mentorship, and Hands-On Experience
Cutting-edge curriculum designed with input from industry and academia to build in-demand, job-ready skills.
Sessions led by active professionals—not outdated trainers—who bring real-time case studies and best practices into a flexible learning format.
Work on capstone projects using actual datasets and gain practical experience through virtual labs.
Never get stuck—access round-the-clock support from mentors and connect with a community of like-minded peers to clear doubts and stay on track.
Master In-Demand Tools, Technologies, and Techniques to Excel in Today's Competitive Job Market
Get a clear understanding of essential web analytics terms like sessions, users, bounce rate, and engagement rate to evaluate your site's performance effectively.
Learn how to use the GA4 dashboard to explore real-time insights, user acquisition, behavior reports, and more.
Discover how to track meaningful interactions by configuring goals, custom events, and advanced tracking strategies in GA4.
Learn how to create and use UTM links to accurately monitor the effectiveness of your marketing and ad campaigns.
Use heatmaps, session replays, and user interaction data to understand how visitors actually engage with your website.
Merge GA4 data with Microsoft Clarity insights to spot issues like rage clicks and scroll drops, improve user experience, and boost conversions.
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